[40] SEO basics for side-hustlers with Sophie Caldecott

Full show notes at:https://www.josephinebrooks.co.uk/podcast  You can follow Josephine on Instagram @josephinepbrooks In this episode I’m chatting with Sophie Caldecott about SEO, a topic that she absolutely LOVES, but also a topic that can often sound quite jargon-y and daunting. Sophie puts our minds at rest in this episode as she talks us through the basics of SEO. She covers what it is, how we can be making some simple tweaks on our websites to help our content appear more prominently in the Google search results and how do do things like keyword research which we’ve all heard of but most of us don’t even know where to start with!

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Freedom Friendly Business is the podcast for course creators, coaches & change makers who are ready to break free from the relentless hustle of chasing every freaking click, sign-up, and sale, and want to exchange that for the sustainable, Freedom Friendly approach to growing a thriving business. I’m your host, Josephine Brooks. I learned the hard way that getting stuck in the launch cycle & relying on Instagram for sales was not the way to the freedom-filled lifestyle and thriving business I’d dreamed of. Luckily, burnout led me to create my Freedom Friendly Business approach. That’s what I implement for myself, my clients and *SPOILER ALERT* I want you to have a Freedom Friendly Business too! In these episodes you’ll discover insights from real-life clients, candid conversations with industry friends, as well as personal voice notes from me to you - all focussed on scaling your business the sustainable way. This podcast is your go-to resource for revolutionising the ‘standard’ approach to entrepreneurship, so you can build a thriving business that prioritises sustainable growth and real, personal freedom.