[Acquired by Apple] Beats by Dre’s Omar Johnson on building a brand and standing out

In 2010, Beats by Dre saw a huge opportunity to pivot and make a mark. They were able to uniquely combine the world of sports and music in a way people hadn’t seen before. A clear vision and authentic messaging helped differentiate themselves.  We talked with former CMO, Omar Johnson, who shared insights from Beats’ early days:    Set clear objectives. Find an authentic place for your product.  Discover interesting ways to tell the same story. Come up with a clear and simple focus and apply that message to different contexts.   Listen to people’s needs. Pay attention to real human behaviors — listening is what sparks big ideas.

Om Podcasten

Here’s how to startup. Even when the world goes topsy-turvy. From one home office to another, Zendesk leaders chat with founders, CEOs, and makers on their startup journey. There’s rule-flipping, new dogma and recycling failure into growth. Plus, why customer experience is at the heart of success, as told by people who know unpredictability inside out. (That seems pretty helpful right now.)