Swag.com’s Jeremy Parker on targeting the top from the get-go

Jeremy Parker made the unusual switch from documentary filmmaker to entrepreneur in 2007 and hasn’t looked back. Since then, he founded promotional product platform Swag.com in January 2016, before it was acquired by major online apparel retailer Custom Ink in 2021. Adam sat down with Jeremy for a virtual chat to get the stories behind: How Swag.com landed Facebook as its first customer The importance of getting your foot in the door early on Why fully understanding your buyer is crucial to success Check out this week's partner WeWork Labs: https://www.wework.com/labs/

Om Podcasten

Here’s how to startup. Even when the world goes topsy-turvy. From one home office to another, Zendesk leaders chat with founders, CEOs, and makers on their startup journey. There’s rule-flipping, new dogma and recycling failure into growth. Plus, why customer experience is at the heart of success, as told by people who know unpredictability inside out. (That seems pretty helpful right now.)