The Founder-led Content Formula; Atrium’s Founder Pete Kazanjy

Atrium, a software company co-founded by Pete Kazanjy in 2016, has achieved more business success with fewer Sales Development Representatives (SDRs). This accomplishment can be credited to their strong inbound game and their valuable content that educates and provides insights to their community of 35,000 members.  Atrium's software helps businesses implement data-driven sales management by monitoring KPIs and providing alerts. Host Adam O'Donnell also discusses the challenges of business growth and the importance of experiencing low moments and failure as indicators of pushing boundaries with Pete in this latest episode of Sit Down Startup. This week's partner shout out goes to two partners: First, Yext - a content management hub to build consumer grade experiences. Check out their $35,000 credit offer. https://www.yext.com/try/startups Use code ZendeskYS2022 And be sure to check out Forecastr. They make financial modeling easy for founders. Receive 20% OFF your first-year of Forecastr + Waived Implementation Fees + FREE Listing on INVESTOR CONNECT. bit.ly/3s9OE33

Om Podcasten

Here’s how to startup. Even when the world goes topsy-turvy. From one home office to another, Zendesk leaders chat with founders, CEOs, and makers on their startup journey. There’s rule-flipping, new dogma and recycling failure into growth. Plus, why customer experience is at the heart of success, as told by people who know unpredictability inside out. (That seems pretty helpful right now.)