#055: One first thing you need to do develop trust in business as a finance professional

What is the first thing you need to do develop trust in business as a finance professional? Accountants and Finance professionals sometimes get a bad rap and are seen as boring because we can occasionally get so caught up in crunching the numbers, getting spreadsheets to work, or stuck in the financials that we end up detaching from the commercial reality that good business is fundamentally about people. More specifically, it’s really much less about the numbers (which some of us finance professionals generally hold as important) and instead much more about developing rapport and trusting relationships with ‘real’ people so that you earn the right to start doing business with each other. In this episode I share one simple step that you can repeatedly use to develop trusting relationships with your customers, clients and other stakeholders in the business. If you enjoyed this episode check out our other resources on sitnshow.com.

Om Podcasten

The #SITN Show (www.sitnshow.com) is a popular accounting & finance podcast listened to in over 150+ countries around the world. Getting an accounting qualification or finance certification is one of the best things to do to make a difference in our society. It potentially gives us a position from which we can help businesses make better decisions for the good of their customers, suppliers, communities, colleagues and yes owners and other financiers too. We can help increase the opportunity for all. So #SITN was established to leverage the value of mentoring: 1. To elevate the influence, impact, value, and difference we make for our organisations; and 2. To have more fun, rewarding, and meaningful careers in accounting & finance. In this way we make it more accessible to everyone in our profession, regardless or geography, professional affiliations, status, gender, etc… The fundamental premise of #SITN is that despite for all the challenges our profession is facing into, the seemingly accelerating rate of change, the new digital technologies and business models, we still have the ability to share with each other practical advice & experiences on what works well and what doesn’t, so that we can all plot better paths forward. Every Thursday we release a professionally produced podcast with a 30- to 40-minute interview that has been recorded with a guest mentor relevant to the finance & accounting profession. These guest mentors share their real success stories and hard-won lessons which are not found in any textbooks or on LinkedIn profiles. Together with the interviewer they deconstruct their experiences into the key strengths, qualities and practical ‘baby’ steps that others can also follow. On Mondays there is the popular #SITN Monday Memo which is a 5-minute debrief on a topical issue or useful piece of practical advice in accounting & finance. The show is accessible via: iTunes; Stitcher; Spotify; YouTube; and Soundcloud, with detailed time-stamped show notes, key quotes, resources & ways to connect with guest mentors at www.sitnshow.com.