Capturing Attention Like and Advertiser | Will Awdry & Adrian Docea
🚦 Being Boring is a luxury!🚦 Capturing attention, with the cleverness of an advertiser - is a useful skill now and in the future.My guests on this episode, two brilliant humans:★ WILL AWDRY – Copywriter, writing coach & free-roving creative director who has looked after brands like BP, Kodak and Mercedes (https://willawdry.blog/) ★ ADRIAN DOCEA – the Co-founder & Innovative Director of the Heraldist, an agency that helps start-ups find and express their unique brand, product and value propositions (https://www.heraldist.com/)We believe that “capturing attention” is an essential skill in a very busy and noisy world. Not only for brands and companies, but for each of us. We will talk about:🚩 LinkedIn differentiation🚩 Using tools and frameworks to exercise our creative muscle🚩 Creativity through language mastery🚩 The awesome copywriting masterclass that the Herladist and Will are running together (https://www.heraldist.com/stbrendan/masterclass/will-awdry-copywriting)To get in touch with Will and Adrian, just reach out to them on LinkedIn:- https://www.linkedin.com/in/will-awdry-a30820a/- https://www.linkedin.com/in/adriandocea/❤️Help spread education for a resilient future!❤️Support the Skills for Mars podcast here:➜www.youtube.com/skillsformars (subscribe for free)➜www.podhero.com (subscription fees are shared with content creators)➜www.patreon.com/skillsformars (donations)- LinkedIn @skills for mars- Facebook @skillsformarswww.skillsformars.com
Om Podcasten
Skills for Mars is my passion project. It is a podcast about the future and also about now. It is about change, the new world of work and the skill set needed to have meaningful, impactful careers and lives.
From actually going to Mars and creating a new home there, to the uprising of the gig economy, esports and the gaming industry, AI and Blockchain, arts, genetics, environmental hacking and why not - pure surviving skills - we will touch on what it takes to make it out there.
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