Applying service design to the visitor journey. With Paul-Jervis Heath

In today's episode I speak with Paul-Jervis Heath, Founding Partner & Chief Creative Officer at Modern Human We discuss service design for attractions, and how to apply this to the visitor funnel and visitor journey. We also hear about the brilliant work Modern Human carried out for the Ashmolean Museum in the wake of the corona virus pandemic.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.