Castle Howard’s love story with China - as told by Abbigail Ollive

Abbigail Ollive, Head of Marketing at Castle Howard, shares the brilliantly inspiring story of how the castle has increased overseas visitors from China to 60% of all their international visitors.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.