Data driven social media at the Royal Institution

In this episode I’m joined by Steven Franklin the Social Media Manager at the Royal Institution. Steven has seen some phenomenal increases in subscribers and engagement whilst managing the organisation’s social media, which as we’ll find out is pivotal to the role the RI has in science communication.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.