Developing an augmented reality experience for The National Memorial Arboretum. With Mark Ellis

In todays episode I speak with Mark Ellis, Head of Visitor Experience at The National Memorial Arboretum. We discuss their brand new augmented reality experience, tips for other attractions thinking about investing in new technology, and the Memorial Woodland being created in partnership with The National Forest to commemorate all the lives lost during the pandemic.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.