Developing and monetising online communities, with Nik Wyness

In today's episode I speak with Nik Wyness, Head of Marketing and Engagement at The Tank Museum. Nik developed a genius strategy to grow audiences and communities online, which has been phenomenally successful. Listen along to hear how The Tank Museum earned around 25% of a total £6m turnover, from online sources.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.