Developing niche products for your attraction. With Esther Johnson

In today's episode, I speak with Esther Johnson, a Freelance Designer and Illustrator specialising in working with heritage sites. We discuss the importance of having niche products in your gift shop, how you can develop these for your attraction, and what you need to think about before taking on the plunge.

Om Podcasten

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.