How a digital audience engagement plan gained a global audience from over 30 different countries. With Alex Robertson, Head of Heritage and Education at Chivas Brothers.

In todays episode I speak with Alex Robertson, Head of Heritage and Education, International Graduate Programme and Archives at Chivas Brothers. We discuss the superb programme of digital audience engagement that Chivas Brothers developed during lockdown, and how that’s gained them a global audience with viewers from over 30 different countries each episode.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.