How introducing variable pricing increased revenue by 2.3 million, with Simon Addison

In today's episode I speak with Simon Addison, Heritage Business Manager at the Roman Baths. We talk all things pricing, and the phenomenal impact that introducing variable pricing has had at the Baths.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.