How storytelling can increase your donations by 400%, with Bala McAlinn

In today's episode I speak with Bala McAlinn, founder of Complete Works. I ask Bala how you teach someone to be a good storyteller, and he shares his tips for improving visitor experience through performance.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.