How to drive visitor numbers by focusing on the local community, with Liz Power

In today's episode I speak with Liz Power, Director of the London Museum of Water & Steam. We discuss their excellent reopening video, and how they drove their summer visitor numbers sky high by focusing on their local community.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.