I’m A Celebrity, Get Me In Here! Translating big brand IPs into commercial ventures, with James Penfold Controller of Partnerships at ITV.

In todays episode I speak with James Penfold, Controller of Partnerships at ITV, the name behind prolific tour experiences including Coronation Street The Tour, and Emmerdale Village Tour. We discuss translating big brand IPs into commercial ventures, what the most successful formats are, and the brand new I’m A Celebrity… Jungle Challenge opening later this year.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.