Innovation Marketing and why this sits at the heart of Imperial War Museums strategy, with Pete Austin.

In today's episode I speak with Pete Austin, Assistant Director of Marketing & Communication at Imperial War Museums. We discuss the emotive marketing campaign developed for the opening of the new Second World War and Holocaust Galleries, the ‘innovation marketing’ strategy IWM has adopted, and what innovation actually means.

Om Podcasten

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.