Managing demand when your tourist attraction is free to attend. Alastair Barber, Marketing and Communications Manager at National Parks.

In todays episode I speak with Alastair Barber, Marketing and Communications Manager at National Parks. We discuss how the parks have communicated with their audience during lockdown, how a focus on being outside will encourage new visitors and the future of tourist attractions in the UK.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.