Scottish sector update with Gordon Morrison

In today's episode I speak with Gordon Morrison, CEO of ASVA - The Association of Scottish Visitor Attractions. We discuss the state of the Scottish attractions sector, the need for more personal, premium experiences and what’s happening at Scotland's National Tourism Industry Conference.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.