The importance of building a great social community and process behind rebranding a 70 year old attraction

In today's episode I speak with two great team members from Drayton Manor. Danielle Nicholls, Senior Content Executive and Ross Ballinger, Design & Brand Manager. We discuss the complex rebranding process and how building a great social community can mean your fans having your back when it comes to big change.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.