The importance of customer experience and fostering a culture of innovation. With Stephen Spencer

In todays episode I speak with Stephen Spencer, founder of Stephen Spencer + Associates, a collaborative consulting and training organisation. We discuss why is customer experience is so important right now, how to maximise interactions to drive value, and what can attractions do to foster a more innovative culture.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.