Visitors are dead, long live the players! With Alex Book

We’re speaking to Alex Book, COO of Arcade, a digital practice that connects people to places using augmented reality. Today we explore the notion that attractions need to visualise their visitors more like players, rather than guests.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.