What the heck is a brand proposition and why should you care? With Catherine Warrilow

On today’s episode I speak with Catherine Warrilow, founder of The Plot, a brand marketing agency. Today we’re immersing ourselves in brand. I’m asking Catherine what the heck is a brand proposition, why is it important and who in the tourism and attraction industry is absolutely nailing it?

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.