Why PR and communication is vital to attractions and what you should be focusing on. With Willam Kallaway

In todays episode I speak with Will Kallaway, MD of PR and sponsorship consultancy Kallaway. We discuss why PR and communication is so important to attractions right now, and what they should be focusing on.

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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.