Decoder Ring: McGruff Takes a Bite Out of Crime Pt. 1

McGruff the Crime Dog arrived on the scene at the dawn of the 1980s, just as a firehose of anti-drug PSAs was inundating the youth of America. These messages didn’t always work as intended—but they did work their way into the long term memories of the kids who heard them.  In the first of two episodes, we take a look at PSAs and their strange afterlife through the lens of a trench-coat wearing bloodhound and his bizarre, yet catchy anti-drug songs. We’ll talk to Dan Danger, Sherry Nemmers, Joseph Cappella, David Farber, Mike Hawes and Robin Nelson to discover how the McGruff Smart Kids Album came to exist in the first place. This podcast was written by Willa Paskin. Decoder Ring is produced by Willa Paskin and Katie Shepherd. We had production help from Sam Kim.  Editing by Jamie York and Derek John, Slate’s Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is Sr. Technical Director. Thank you to Wendy Melillo, Dan McQuade, Dale Mantley, Larissa Zargeris, Daisy Rosario, Drew Bledsoe, Larre Johnson, Duane Poole, Ari Merkin, Charles and Karen Rosen and Eric Greenberg.  If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Check out Remote Works here Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

In Slow Burn’s 10th season, host Josh Levin takes you back to a crucial inflection point in American history: the moment between 2000 and 2004 when Fox News first surged to power and a whole bunch of people rose up to try and stop it.You’ll hear from the hosts, reporters, and producers who built Fox News, many who’ve never spoken publicly. You’ll also hear from Fox’s biggest antagonists—the political operatives, journalists, and comedians who attacked it, investigated it, and tried to mock it into submission. And you’ll hear from Fox’s victims, who are still coming to terms with how a cable news channel upended their lives. Want more Slow Burn? Join Slate Plus to immediately access all past seasons and episodes of Slow Burn (and your other favorite Slate podcasts) completely ad-free. Plus, you’ll unlock subscriber-exclusive bonus episodes that bring you behind-the-scenes on the making of the show. Subscribe now on Apple Podcasts by clicking “Subscribe” at the top of our show page. Or, visit slate.com/slowburnplus to get access wherever you listen. Season 9: Gays Against Briggs A nationwide moral panic, a California legislator who rode the anti-gay wave, and the LGBTQ+ people who stepped up and came out to try and stop him. Season 8: Becoming Justice Thomas Where Clarence Thomas came from, how he rose to power, and how he’s brought the rest of us along with him, whether we like it or not. Winner of the Podcast of the Year at the 2024 Ambies Awards. Season 7: Roe v. Wade The women who fought for legal abortion, the activists who pushed back, and the justices who thought they could solve the issue for good. Winner of Apple Podcasts Show of the Year in 2022. Season 6: The L.A. Riots How decades of police brutality, a broken justice system, and a video tape set off six days of unrest in Los Angeles. Season 5: The Road to the Iraq War Eighteen months after 9/11, the United States invaded a country that had nothing to do with the attacks. Who’s to blame? And was there any way to stop it? Season 4: David Duke America’s most famous white supremacist came within a runoff of controlling Louisiana. How did David Duke rise to power? And what did it take to stop him? Season 3: Biggie and Tupac How is it that two of the most famous performers in the world were murdered within a year of each other—and their killings were never solved? Season 2: The Clinton Impeachment A reexamination of the scandals that nearly destroyed the 42nd president and forever changed the life of a former White House intern. Season 1: Watergate What did it feel like to live through the scandal that brought down President Nixon?