014 - Selling is Serving if Your Product Doesn’t Suck

A key factor to business growth is making sales, which is why Clate and Scott say that small businesses must grow a culture of selling. That means you have to get over rejection and become a master closer—like Scott! The key is having a great product. If you do that, then selling really becomes serving, because you’ll know you’re selling something that will improve the quality of someone’s life. You don’t have to put on on your plaid used car salesman jacket, but you do have to get persuasive, so Clate and Scott give their recommendations for fostering that sales instinct. Mentioned in this episode: “The Master Closer” by Mike Kaplan  Want to hire someone to sell for you instead? Check out our “Sales Team Hiring Guide.” Check out this and other episodes at smallbusinesssuccess.com.

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Conquer the Chaos takes you behind the scenes with entrepreneurs and thought leaders as they share the vulnerable moments that changed them and real advice on how to grow a successful small business. What can look like smooth growth on the outside is often chaotic on the inside. Host Clate Mask, CEO of Keap, has seen both hockey-stick growth and the damage the dark side of entrepreneurship can do on relationships and business success. He shares his own experiences, his six keys to success, and lessons of his own in this engaging conversation that will give you the real stories behind successful companies, and what it took to get there.