108—Mike Kim—Writing Brand Copy that Connects with Your Audience

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Mike Kim, an online educator of marketing who focuses on the personal brand and copywriting space. Kim’s business operates on two arms: copywriting for personal brands–meaning a speaker, a coach, an expert, a trainer, a thought leader, an author, anyone who's paid for their thoughts, and being a marketing consultant for some of the bigger thought leadership brands. “I always say that when you influence language you influence thinking,” said Kim. “We have that opportunity right now because the world is in a very, very unique place and we can use our words to bring comfort, to bring hope, to bring leadership, to bring clarity.” When Kim is ever asked, "What is unique about the way that you see marketing?" he says, marketing isn't about closing a sale. It's about opening a relationship. If you filter everything you say and do, marketing wise, through that lens, that's going to help you, because you're going to approach people as friends. You're going to approach people as people. People do business with people. “My marketing isn't just a nice slick campaign with a nice slogan. It's actually part of a bigger context, which is a movement I'm trying to start,” said Kim. “I'm not trying to be a religious leader, a cult leader, political leader, but in a sense, I'm trying to help the folks who want to become their own boss at a personal brand and help them through using the power of marketing to do it.” During this unprecedented time of the "coronapocalypse" as Kim refers to it, it is a golden opportunity for businesses to pivot the way they brand themselves and let their personal voice come out. Click play for more.

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Conquer the Chaos takes you behind the scenes with entrepreneurs and thought leaders as they share the vulnerable moments that changed them and real advice on how to grow a successful small business. What can look like smooth growth on the outside is often chaotic on the inside. Host Clate Mask, CEO of Keap, has seen both hockey-stick growth and the damage the dark side of entrepreneurship can do on relationships and business success. He shares his own experiences, his six keys to success, and lessons of his own in this engaging conversation that will give you the real stories behind successful companies, and what it took to get there.