110—David Freedman & Kurt Donnell—Create Great Content via Growth Hacking

Small Biz Buzz hosts Crystal Heuft and Michael Van Dusen are joined by Freestar’s Co-founder David Freedman and President and CEO Kurt Donnell, who discuss how being advocates for publishers has maximized their revenue.     Freestar maximizes publishers’ programmatic ad revenue specifically. Basically, every time you see an ad that appears on the internet, there's an entire auction that's happening in milliseconds behind the scenes. Freestar puts pressure on that auction to drive up the price to help publishers make as much money as possible and be competitive in a world where Google and Facebook continue to take a lot of the market share. Freedman and Donnell deliver a real service that's very black and white in the sense that they drive revenue and people see it. It's also a revenue share model, so there's no upfront cost or fees for the publishers to work with them. “We're very passionate about the technology side and also giving a voice and a fighting chance for publishers these days, because it is a tough industry for them to survive in,” said Freedman. “Our industry is pretty much all geared towards the advertiser. Everyone's focused on satisfying them, which typically results in the publisher getting screwed,” Freedman continued. “We wanted to flip that theory on its head and go the opposite direction. Publisher first is one of our core values and kind of our guiding decision making on everything that we do.” Click play for more.

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Conquer the Chaos takes you behind the scenes with entrepreneurs and thought leaders as they share the vulnerable moments that changed them and real advice on how to grow a successful small business. What can look like smooth growth on the outside is often chaotic on the inside. Host Clate Mask, CEO of Keap, has seen both hockey-stick growth and the damage the dark side of entrepreneurship can do on relationships and business success. He shares his own experiences, his six keys to success, and lessons of his own in this engaging conversation that will give you the real stories behind successful companies, and what it took to get there.