Sense-Check Your Marketing with Roger Jackson
Roger has run his market research business “Shopper Intelligence” for the past 15 years, servicing consumer goods companies around the world. On the back of that often difficult experience he felt that small businesses need additional support to achieve the better marketing outcomes they desperately need. That idea led to the creation of his new start up, Senseheck.com - a service where a huge panel of time served marketers offers a helpful objective second opinion on any marketing material. Crucially this is an external viewpoint; all too often we from inside our SME bubbles are in the worst place to assess our messaging and work. We are just too close to things. A Sense Check avoids the worst mistakes and helps optimise any marketing activity for a small business friendly cost.