Building a Successful Press Release Company from Scratch with Mickie Kennedy

In this episode of Small Business Quick Wins, host Jay talks with Mickey Kennedy, founder of press release distribution company Ereleases. They discuss strategies for testing new ideas in your business, best practices for press releases, and advice Mickey has received over his 25+ year career.Key Discussion Points:- The origin story of Ereleases and how Mickey fell into the press release business- What A/B split testing is and how Mickey applies it to different aspects of his business- Tips f...

Om Podcasten

Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to small business mastery, empowering you to make the right decisions and drive remarkable results.Tune in to Small Business QUICK WINS to unlock the full potential of your business, stay ahead in the competitive landscape, and embark on this thrilling growth adventure with us!MASSIVE thank you to our Sponsor, Thryv!!Thryv's all-in-one business management software helps small businesses reach more customers, stay organized and get paid faster.With Thryv, small businesses can manage their workflows, teams and client interactions anytime, anywhere and on any device. Regardless of your size, check out Thryv today to get the solutions you need to grow your business!