Nikki Nash is a Hay House author, international speaker and marketing mentor for women entrepreneurs. As host of the Market Your Genius podcast and founder of the Genius Profit Lab, she equips entrepreneurs and authors with the tools and resources they need to share and profit from their experiences. Known for empowering people to quit making excuses and start going after their dreams, Nikki uses her extensive business and personal development background to help women create a business and a life they’re MADLY in love with. In this episode, Nikki and I discuss attracting and converting the right people into clients, and how to evaluate your marketing for success. Nikki shares a simple way to test and change your marketing for the biggest impact, making marketing feel a little less overwhelming and aligned with how you want to show up, as well as attract the people you want to work with.