Suzanne Tulien is a Brand Clarity Expert, author, and speaker who specializes in helping her clients identify, define, and align their brand to what they want to be known for. She’s a firm believer in the power of aligned branding and how it can help solopreneurs launch and grow a successful business. She is the author of three books: Brand DNA, Personal Brand Clarity, and The 6 Myths of Small Business Branding. She speaks, trains, and consults internationally. In this episode Suzanne and I explore how branding can empower not just the business but also the business owner. We talk about the difference between marketing and branding, how brand values can translate to creating a business that stands out in a crowded market, and how personal branding can help us, as business owners, overcome mindset issues that may otherwise hold us back.