A Good Name Pays Off
I teased this episode in the previous one, so here it is! Did you know that your good name can be good marketing? I want you to think about this. How many companies do you buy from on the name alone? Have you ever hired a babysitter or other service provider in your home because they come from a good family name? How many times have you done the opposite when the company or person in question has a poor name and reputation? I work very hard to add value everyday to our good name. The Ca...