Smart Humans: Betterment’s Eli Broverman on building a billion-dollar FinTech unicorn and investing in the future.
Eli is the Co-Founder of Betterment, a robo-advisor managing over $30 billion of investments. After leaving a career in corporate law in 2007, he served as the company’s co-founding COO and President for 10 years to build the largest independent robo-advisor in the U.S. As a board member, Eli continues to steward Betterment’s growth while advising groundbreaking companies such as Masterworks and fueling the growth of early-stage FinTech startups including Rally and Sweater Ventures as an investor. In 2020, he co-founded Treasury, a founder-led, founder-first VC alongside Acorns founder, Jeff Cruttenden.