Smart Humans: Percent CEO and Founder Nelson Chu on private credit investing and optimizing yield

Nelson Chu is an experienced serial entrepreneur and the Founder and CEO of Percent, the modern credit marketplace. After witnessing the inefficiencies in the private credit markets, Nelson was inspired to transform this industry for the better and founded Percent in 2018. He and his team have built an end-to-end credit platform unlike any other, empowering borrowers, underwriters, and investors to transact with confidence through governance, asset transparency, and market standardization. Nelson has been recognized by Private Debt Investor as a Rising Star in their annual list of the top 40 individuals shaping the future of private credit.

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Smart Humans explores the world of alternative investments. From Venture to Collectibles, NFTs to Real Estate, Art to Debt and beyond - we discuss a new world of investment opportunities and the catalysts that impact their demand. Join our host Slava Rubin as he talks with entrepreneurs, investors and thought leaders across the diverse ecosystem. Any data, text, or other content on this page is provided as general market information and not as investment advice. Past performance is not necessarily an indicator of future results. Investing involves risk and possible loss of principal capital.