25 - Craft audience-first brand stories w/ Alexandra Whiting, Head of Content at The Memo
In episode 25 of the Smart in Public Podcast, the Katies welcome Alexandra Whiting, Head of Content at The Memo, to chat through the world of content creators; brand messaging; and telling stories that will actually build a community. Of course, it wouldn't be like us to not get side tracked into the importance of other areas like the challenges of PR / media relationships and the unique approach The Memo takes in curating parenting products - but we think you'll enjoy all those topics too! T...