29 - Hot Take: Blue Origin

It's a HOT TAKE BAY BEE! In this bonus episode of the Smart in Public podcast, the Katies slightly unravel talking about Blue Origin's recent space mission featuring an all-female crew. They unpacked the publicity leading up to the launch, how it aligned to Blue Origin's company mission, the media's reaction, the public backlash, and the implications of celebrity involvement in space exploration. Yes we did some [heavy] critiquing on the PR strategy around the mission, including the focus on ...

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CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.