34 - The common thread between ROI and trusted storytelling with Cristin Culver
This week on Smart in Public, the Katies welcome Cristin Culver, founder of Common Thread Communications, to the pod. Cristin's approach to comms is unique -- and it has to be given she works across the Fintech, Proptech, and Legaltech industries. Her highly ROI driven comms strategies remove the safety net of saying 'comms is hard to measure' from her vocabulary, and her clients love her for it. Learn how Cristin uses hybrid comms strategies, including the power of local storytelling, and he...