37 - You are the brand now
Moving forward, let's just assume all episodes are hot takes, ok?? Today, the Katies dissect the article 'You are the brand now' written by Kira Klaas in her On Brand Substack to unpack the evolving landscape of personal branding and its implications for corporate strategy and consumer behavior. We know that individuals are becoming brands themselves, and recognize the importance of visibility over skill, but how does that affect the changing expectations of employees in the workp...