10-Minute Tactics: Making Building Products Stickier
10-Minute Tactics is a new series that provides you with bite-size marketing and sales strategies that you can put into action and get results. This week, Zach and Beth talk about construction service solutions — specifically, how manufacturers can not only provide a product, but product services around that product in order to make them stickier, harder to replicate, harder to remove from your partners’ chain and, most importantly, more valuable.