4 Tips to Successfully Develop a New Building Product Line

Introducing a new product to the market isn’t just about launch day and social media announcements. How can you help guarantee you’ll get traction when you reveal new product lines to customers? This week’s guest gave us a few insights and insider ideas. Amanda Sizemore is the Business Development and Marketing Director for AmeriCote, which launched a successful new product line — right before the pandemic. We talked about how her team navigated such a challenging project and how manufacturers can guarantee a successful launch when it’s their time to shine.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.