Creating a COVID-Proof Building Materials Brand

In this episode, Zach and Beth talk to Sebastian DeGregorio, Business Strategy Manager at Allura, about what they're doing to market and sell during and post-COVID and how they're supporting the channel. Even during COVID, manufacturers want to know how to get closer to their customers and learn the real problems that they need help solving. The opportunities to meet face-to-face are less frequent, but that doesn’t mean you can’t still be present as a trusted partner.

Om Podcasten

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.