Exhibiting at AIA: 5 Strategies to Help Brands Prep for Trade Shows

Trade shows have started up again with gusto, and we’re looking forward to the AIA Conference on Architecture coming up at the end of June. This week, we talk about what building materials brands can prepare when it comes to a solid trade show strategy and came up with five ways sales and marketing teams can plan ahead. Steve Coffey is Venveo’s Director of Growth, and he’s also our resident expert on trade shows. We brought him on again to talk about the best strategies for manufacturing brands that want to make a splash at their next industry event.

Om Podcasten

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.