Google Analytics 4: What Building Materials Marketers Need to Know

Google announced (another) update to how they’ll handle tracking website traffic, and the changes will have a significant effect on how anyone with a website gets information on their site visitors. Today’s episode covers what every manufacturer and building materials brand needs to know about the update and how to prepare for it. For the last few years, Google has offered Universal Analytics as a means of tracking data on your website. All of that is changing in 2023, and Zach and Beth break down what that will look like for manufacturers and building materials brands who want to understand how users are finding them online.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.