Home Depot vs. Lowe’s vs. Amazon: Where You Should Sell Your Building Materials Online

In this episode, Zach and Beth talk to Lisa Prestifilippo, National Accounts Manager at Metal Sales Manufacturing Corporation, about the different types of people that buy on online platforms and what you can get from these sites to drive innovation and product development. The audience that buys on Amazon is different than the one on HomeDepot.com and is different than the one at Lowes.com. What most manufacturers don't know is that they need to have a strategy for each online distributor or retailer.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.