How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders

Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides.    Adam Steiner is the owner of Birnam Design Co., a full-service residential home design firm, as well as the host of the Builder vs. Buyer podcast. He talks with Beth about the widening gap between home buyers and builders, and how manufacturers can help close the gap.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.