How Building Materials Companies Can Create Content That Educates & Retains Skilled Workers

The content you create for your building materials brand can be leveraged in ways that might change our industry’s labor issues. This week’s episode reveals some incredible ways we might support solutions for the labor shortage — all through more compelling content. Bob Baldocchi is a sales and marketing expert who retired from the world of building materials only to become the owner and investor in On3, a construction software startup that’s changing the landscape of our industry as we speak.

Om Podcasten

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.