How Building Materials Manufacturers Can Convert Contractors to Customers

Converting contractors — or any audience segment — doesn’t have to be as hard as you think — or so says today’s guest. In this jam-packed episode, our guest explains the importance of imagery, how to convert contractors to customers, how to market to multiple audiences and more. Luke Hansen is the Founder & CEO of CompanyCam, an app that helps contractors build trust with their crews and customers through photo documentation. He talks to Beth about how he has converted contractors — a notoriously difficult audience to convince — to a new technology. As a bonus, he also provides several other critical pieces of marketing advice. 

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.