How Building Materials Manufacturers Can Reach Niche Audiences & Specialty Trades

Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms. Brent Ridley is an HVAC technician and owner of a plumbing, heating and air conditioning company outside of Georgia. He talks with Zach about his unique social media story.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.